Digital marketing involves many aspects from paid advertising to organic marketing. Adwords, banners, pay-per-click, video pre-rolls, behavior targeting, re-targeting banners; it can be confusing. Even though it all seems so confusing, you may want to consider working with an experienced marketing agency like Genius! Advertising and Marketing.


Advantages

• You can reach highly educated and affluent consumers who are able to purchase your products or services with a click of the mouse.
• The Internet allows your customers to communicate directly with you; they can tell you what they do and don't like, what they want, and what they will buy.
• Internet technology allows you to measure exactly how many people saw your message…and how they responded.
• Thanks to e-commerce, your message can reach consumers just before they buy online…and offer detailed information to shape the buying decision.
• More households with faster Internet connections allow advertisers the ability to incorporate rich media formats, including streaming video, into their ads.

Disadvantages

• Advertising is becoming more accepted on the Internet. However, the flip side of increased acceptance is decreased awareness. Many Internet users simply tune out ads or even block them with software designed for the purpose.
• Legitimate ads are hard to distinguish from those that are malicious. Individuals using the Internet for spreading viruses or electronic fraud have created worries among Internet users. Phishing where apparent legitimate businesses ask for credit card and security information, gives rise to identity theft.
• Much of the advertising on the Internet is being sold on a bid basis. The higher the advertiser bids, the better placement of the ad.
• The Internet, with its rapid advancements in hardware and software, creates confusion among consumers who turn away from many of the newest attention-getting forms of advertising.