Getting results with your advertising investment is part art and part science. You should consider working with an unbiased consultant rather than a media rep who has one job - to sell you the media they represent. That's not to say that media reps are "bad," they just have a budget to meet and may take advantage of your vulnerable lack of knowledge about media.

  Delivering you a return on your advertising spend is priority for us. We're successful when you're successful. Genius! Advertising and Marketing evaluates the media and makes recommendations based on how well that media delivers your prospective customer.

  A snapshot of some things we do for you:

  Identifying the media usage of your target customer and establishing a key customer profile is the first step that involves psychographic and demographic research. This helps you understand the best "place" to find your customers.

  Using established "reach and frequency" formulas helps to ensure you are placing an effective campaign. Our philosophy: Talk to the right people, the right number of times with an emotional message to ensure results.

  Where you deliver your message is as important as the message itself. Each media has its advantages and disadvantages. Here's a few samples:
 

“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.” Morris Hite