Yellow Pages are a waste of paper, they are no longer relevant in a digital world. Yellow Pages online are a wasted advertising investment since there are many other resources to get the phone number to call. This is underscored by businesses who promote their website right along with their phone number in traditional media.
  It's amazing to us that businesses cannot imagine not having an ad in the Yellow Pages - wake up attorneys and pizza parlors! (Perhaps it's just the pushy media rep still trying to make their budget.)


Advantages

• None

Disadvantages

• Less than half of U.S. adults (46%) refer to the printed Yellow Pages directory during an average week. The other 54% will not see your ad. (Yellow Pages Association, 2009)
• Showcases your competitors. Your ad is lumped in with all the others for the same product, where shoppers can compare.
• Most directories are published once a year, and advertising must be purchased well in advance of the publication date. You can’t make corrections or changes resulting from dynamic business conditions or opportunities.