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Strategic Planning
  Strategic planning involves looking at your overall goals and objectives, the basis for tactical execution of plans. Genius! Advertising and Marketing believes this is critical when working with our marketing partners and provides the guide for growing your business.

  Strategic plans can be for an annual plan, against a project or market segmentation. Think of it as a road map - you wouldn't just get on the highway and start driving. You need a map to know where you're going when marketing your business.